Since inception, Style House Files, through Lagos Fashion Week and the Lagos Fashion Week Presents platform has been instrumental in shaping Africa’s fashion future, by developing a platform for African creatives to showcase their creativity, providing collaboration and access to market opportunities, incubating and training young talent, facilitating impact driven conversations with key stakeholders as well as being at the forefront of developing our local manufacturing industry through capacity building.
Positioning designers for access to market opportunities has been a key objective for Style House Files & Lagos Fashion Week, since the platform’s launch in 2011. Ensuring African designers are able to leverage a globalized commercial landscape and to support the national agenda to promote non-traditional export and galvanize forex revenue in creative industries. With this as a backdrop, the Lagos Fashion Week Presents platforms facilitated designers’ trade show participation in NY Now New York, Coterie New York, WWDMAGIC in Las Vegas, Pitti SUPER in Milan, Tranoi in Paris, amongst others. In addition, collaborating to execute Pop-up’s and trunk shows across physical & digital retail destinations such as: Selfridges, The Shop at Bluebird, The Place London, Koirbird and Moda Operandi.
With this as a backdrop, the Lagos Fashion Week Presents platforms facilitated designers’ trade show participation in NY Now New York, Coterie New York, WWDMAGIC in Las Vegas, Pitti SUPER in Milan, Tranoi in Paris, amongst others. In addition, collaborating to execute Pop-up’s and trunk shows across physical & digital retail destinations such as: Selfridges, The Shop at Bluebird, The Place London, Koirbird and Moda Operandi.
Lagos Fashion Week approached Moda Operandi in 2020 to explore the possibility of a partnership to present designers post their physical runway presentation in Lagos. In addition to the commercial value for participating designers, the long term vision is to take advantage of a model that best combines the physical experiences from the runway shows in Lagos, the emotions it evokes with opportunities for a global audience to shop some of the designers collections digitally post show. “The partnership with Moda Operandi could not have come at a better time considering our decision to postpone the physical activation of Lagos Fashion Week post civil unrests in Nigeria in 2020″.
“The success of Lagos Fashion Week’s Trunkshow in 2020 resulted in Lisa Folawiyo and Andrea Iyamah having their stand alone trunk shows at Moda Operandi this season” – Omoyemi Akerele Founder Style House Files and Lagos Fashion Week.”We’ve seen standout talent emerge from Lagos Fashion Week and are honored to be partnering with them on a Trunk Show for the second year in a row. This year, we’re adding four breakout stars to our curation and continuing to support Lisa Folawiyo and Andrea Iyamah. We are particularly excited about the creativity and breadth in design, the representation of personal heritage through traditional hand craftsmanship and fabrications, the commitment to supporting local artisans, and the strong storytelling element” – April Hennig, Chief Merchandising Officer, Moda Operandi”.
Lagos Fashion Week x Moda Operandi Trunkshow launched in November 2020 with Lisa Folawiyo, Andrea Iyamah, Bloke and Christie Brown and returns again this season. Collaboration is a long term process that requires continuity. This season, Style House Files, through Lagos Fashion Week is happy to introduce four more brands – Abiola Olusola, Banke Kuku, Onalaja and Studio 189 to the Lagos Fashion Week x Moda Operandi Trunkshow this season.Lagos Fashion Week x Moda Operandi Trunkshow this season will run from 18th November – 20th December, 2021. Access the Trunshow Here.