Zaron Cosmetics, Africa’s leading cosmetics brand for the woman of color, hosted her annual Zaron Widow’s Day celebration on February 14th, 2024, at the Zaron HQ in Ikoyi, Lagos. This heartfelt event is celebrated on St. Valentine’s Day every year, emphasizing the brand’s commitment to spreading love and empowerment within the community.
The Zaron Widow’s Day is an occasion dedicated to sharing love, gifts, memories, stories, and emotions with widows who have faced the profound loss of their partners. Beyond the traditional celebration of Valentine’s Day, Zaron takes this opportunity to uplift and support women who have experienced the challenges of widowhood.
At the heart of this event is the brand’s mission to assist widows in starting and growing sustainable small-scale businesses. Zaron believes in empowering these resilient women to become self-sufficient and, in turn, employers of labor within their communities. By providing a platform for widows to share their experiences, the event fosters a sense of community, love, and understanding.
Zaron recognizes the urgent need to love, grow, support, and empower widows, acknowledging the unique struggles they face. The Widow’s Day event serves as a reminder of the brand’s commitment to social responsibility and community development.
“This yearly event holds a special place in our hearts as we come together to honor and empower widows in our community. Through love, support, and the pursuit of economic independence, we aim to contribute to the growth and resilience of these remarkable women,” said the Founder/CEO of Zaron Cosmetics, Oke Maduewesi.
