Over 100 vendors will be exhibiting their products at the 2022 edition of the BabyFest. The Premier pregnancy, baby and parenting fair, is a 3-day signature event for all things baby and childcare, which will come with unique programming from August 26th to 28th 2022. This was revealed by the Project Director, Bukola Arowosafe, during a press briefing in Lagos, recently.
The fair is aimed at bringing stakeholders in the baby and child care industry together, while also providing an organized single meeting point for pregnant women, new mums and baby item producers and dealers.
According to her, “It is a fair for new and expectant mums and dads, modelled after international baby fairs around the world”.
“For 3-days, BabyFest will bring together in one location, manufacturers, distributors, retailers, sellers, experts and other stakeholders in the baby, mother and childcare space to showcase new and existing products and services. The fair affords brands that offer products and service for babies and pregnant women the opportunity to connect with a target audience. who are yearning for engagement, a place to see and meet their customers and consumers”, she added.
She revealed the unique programming that make BabyFest tick. “Visitors to BabyFest can look forward to a wide range of offerings, specials like The Rose Awards to celebrate and reward outstanding midwives and The Baby Shower aimed at celebrating 50 pregnant women in their final trimester, entertainment for families, expert advice and must-enter competitions. In addition, to selling and buying, BabyFest will also feature competitions such as Baby crawling, Diaper changing by Dads. It will also feature A Pass-it-Booth for donation of pre-owned items to needy mothers and children, and live sessions & masterclasses with childcare & parenting experts”.
BabyFest affords expectant and new parents the opportunity to experience new and existing trends in the market. These pregnant and nursing mums seeking an array of baby products and services also get to meet face-to-face with experts to see, touch, to feel and buy products. Target audience to this fair includes mums-to-be, first time mums, new & expectant parents, families with toddlers & older children, baby brands and businesses, and grandparents.
“To participate, we encourage vendors to visit the BabyFest website, www.thebabyfest.com.ng and follow our social media handle. For the Rose Awards and the Baby Shower, nomination and registration forms are on the website, likewise participation details”.
The Communications Director, BabyFest, Mr Jide Banson stated that the inspiration to organize BabyFest was gotten online. ‘It was a video showing NBA players getting their babies to crawl on the basketball and it was very dramatic. It was funny and inspiring and we carried out research, and realised that baby fairs are a regular feature on the event calendar in many countries but none existed in Nigeria. The first edition happened in 2019, but COVID-19 outbreak didn’t give room for it to happen in 2020 and 2021. He emphasized on the lessons learnt so far stating that we do a lot of virtual things now, and there’s a huge opportunity in the industry. We will also be given discounts to all those vendors who participated in the first edition of BabyFest, if they indicate interest this time around.
BabyFest is in partnership with a couple of corporate organizations, some of which are The Happiness Center and Studio 24 owners of the Twinkle Star child-focused photography brand. .
According to the Managing Director of The Happiness Center, Akshay Jain, partners of BabyFest, happiness is key. “Happiness is the principal thing we promote as an organization, and it correlates with what the BabyFest stands for, because we try to make pregnant women happy whenever they come around for their session. We are proud to be partners of the BabyFest because we love what they are doing”.
Similarly, the Assistant Creative Director, Studio24 & Twinkle Star studio, Awele Onyenmeri, explained that with 27 branches and counting, what the photography group offers is in sync with what the BabyFest stands for. Elucidating on this, she stated “My organization is the first imaging company for toddlers and maternity between the ages of 0 to 13years. So, while pregnant mothers take baby bump pictures before delivery, kids from when they are new-borns can take pictures for milestone celebrations till they are 13years of age. This is the package that the Twinkle Star Studio, which is a brainchild of Studio24, offers.
BabyFest is organized by CAST Public Relations based in Lagos.