The inaugural edition of the HAMS (Hair, Makeup, Skincare & fragrance) Beauty Fair is set to launch on the 7th of August at the outer ballroom Marquee of the Federal Palace Hotel and Casino. The Fair, organized by TOUV Global Concepts and classified as a high-level exhibition will showcase national and international brands from the beauty industry and will last for two days.
The Fair will provide a platform for well-performing brands to showcase their products and encourage them to be more innovative. It will also provide them with access to other industry professionals and sales opportunities. “The one thing that excites me is the growth in the industry. It has been amazing and exponential and it is quite exciting seeing how these beautiful products come up from the packaging to content and then presentation. It is best there is a platform for them to be seen and heard.” Oge Obiefuna, founder of the HAMS Beauty Fair said.
The fair will commence by 10am and end by 7pm with the Opening ceremony to hold on the first day of the fair on August 7 with many dignitaries in attendance. Subsequently, the fair will be open for shopping and lots of exciting side attractions that comprise a makeup contest, comedy sessions, and games.
“The finale of the HAMS makeup challenge will hold at the fair proper. We have judges who will make the final decision and the winner will go home with #150,000 in makeup and cash”
