KIMBERLY-CLARK ANNOUNCES ITS NEWEST DIAPERING SOLUTION TO THE NIGERIAN MARKET; HUGGIES® NAPPY PANTS

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Kimberly-Clark, makers of Huggies® introduced their newest addition to their range of diapers, Huggies Nappy Pants, to the Nigerian market recently. The event, which was held at Ndubuisi Kanu Park Alausa, Lagos, was well attended by the media, various dignitaries and celebrities. The event also proved to be an exciting outing for both children and adults as the popular park was filled with fun activities for all.

The New Huggies® Nappy Pants are recommended by 9 out of 10 Nigerian mums to deliver comfort to their babies, whilst guaranteeing all night dryness. An answer to the growing concerns of mothers on diapering solutions and innovation, Huggies® Nappy Pants gives comfort, fit and ease of use. Huggies® Nappy Pants was launched to further reinforce the brand’s position of its commitment to delivering quality products to Nigerian mums and their babies.

L-R: Geographical Business Area Director, West Africa, Bola Arotiowa; Senior Brand Manager, West East and Central Africa, Mrs. Martha Kayode; Head of Marketing, West East and Central Africa, Mrs. Kemi Saliu and General Manager, WECA Crispin Achola, at the official launch of Huggies Nappy Pants in Lagos…

Kimberly-Clark, Sales Director for West Africa, Bola Arotiowa briefly outlined the stages that led up to the product launch and thanked the various state and federal agencies that helped the company achieve this feat, while recognizing the talent of the Kimberly-Clark team in Nigeria.

Speaking on the quality performance of the newly launched pants, Head of Marketing, WECA, Kemi Saliu says “The new Huggies® Nappy Pants, is a High performance ‘diaper-pant’ developed to help protect a baby’s delicate skin with a breathable, soft and stretchy all-round waistband. “We will continue to put all efforts behind understanding better the consumers’ needs and provide them with innovative solutions and products. Huggies® Nappy Pants is specifically designed to meet evolving needs of parents, and is an easier approach to diapering active babies.” Mrs Saliu said.

According to the Senior Brand Manager, Huggies, Martha Kayode, “Huggies® Nappy Pants are a result of research findings and an overall objective to offer mums all-day superior dryness and protection for babies”.

Available in stores and outlets nationwide, the new Huggies® Nappy Pants comes in size 3, 4, 5 and 6, and is suitable for all babies from 3months upwards.

                                                                 

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